A name that created waves in Indian apparel industry and brought a plethora of designs and colors into day-to-day clothing, Vipul Fashions Pvt. Ltd., is another word for style. Established in 1974, the flagship company by Vipul Group of Companies has been consistently reinventing traditional fashion for over 4 decades. The story that began from a shop at Textile Market in Surat has, today, made its mark on India’s fabric. With rapid inclusion of new technology, strategic thinking and a sound business approach under Shri AnilKumar’s proficient leadership, Vipul Fashions wove its tale of success in no time.
The brand offers a variety of fashion fabrics like sarees, suits, dupattas and a range of other draperies both dyed and printed, with 25-30 new designs added every day. To outfit the sartorial needs of the ever-changing world of fashion, Vipul has avant-garde factories in and around Surat, the textile capital of the country. Along with two manufacturing units in the city producing 75,000 m/day of saree fabric, it has a Twisting and Weaving plant spread over a sprawling 20,000 sq. Meters. area at Kim. The Dyeing and Printing units are located at Sachin, near Surat. Added to this, four lakh pieces of ladies suits are cut, packed and dispatched every year.
Further building on its strengths, the company has recently commissioned a new Embroidery and Garmenting unit. Also, the new Digital Saree Printing machine has been a force multiplier in the existing fashion scenario. All the facilities at Vipul match strict international standards of quality and this adherence to excellence has helped it build high reliability within its network of dealers and retailers.
In the year 2013, its 40th year of operations, Vipul entered into a partnership with DuPont to produce the world’s first Sorona fabric saree, leading the trend in India. A good sense of aesthetics and a strong emphasis on quality are the major driving forces behind the company’s massive expansion. Vipul’s exquisite collection of textile products has its place in the global markets of USA, UK, Canada, Germany, Dubai, Middle East, Malaysia, Singapore, Indonesia, West Indies and Fiji.
The brand has regularly presented popular Bollywood personalities like Raveena Tandon, Renuka Shahane and Ayesha Jhulka in its beautiful creations. Its website, www.vipulfashions.com, which also features an online shop, reiterates the brand’s chic ways to connect with the fashion conscious population of the country.